Terms of Service

These terms govern the use of Wablar (“the service”), operated by Paylus Estudio (“Wablar”, “we”). By signing up or using the platform you accept these terms. If you do not agree, do not use the service.

1. Service description

Wablar is a B2B platform to manage customer support conversations through WhatsApp Business Platform (Cloud API) with optional artificial intelligence assistance. AI-generated drafts are always subject to human review before sending, unless explicitly configured otherwise by the customer.

2. Eligibility and account

• The service is for legally incorporated businesses.
• You must be of legal age and authorized to contract on behalf of your company.
• You are responsible for the security of your credentials and for all activity that occurs on your account.

3. Mandatory compliance with WhatsApp policies

As a material condition of using Wablar, the customer represents and warrants that it will at all times comply with the policies in force of WhatsApp and Meta, including:

• WhatsApp Business Messaging Policy
• WhatsApp Commerce Policy
• WhatsApp Business Terms of Service

Breach of these policies is grounds for immediate suspension of the service. Wablar may act preventively upon a reasonable risk of breach.

4. Acceptable use

The customer agrees to:

• Obtain explicit consent from the end user before initiating a conversation on WhatsApp.
• Provide clear and accessible means for the end user to opt out of future communications.
• Handle unsubscribe requests and privacy questions in a timely manner.
• Provide escalation paths to a human agent.

The customer may not, directly or through third parties:

• Send spam, unsolicited bulk messages, or perform blasting.
• Obtain contact numbers through scraping or purchasing databases without consent.
• Impersonate identities, mislead, or defraud users.
• Use the service for content or industries prohibited by WhatsApp’s policy (including but not limited to: drugs, weapons, adult content, multi-level marketing, dating services).
• Attempt to compromise the security, availability, or integrity of the service.

5. Data processing

The processing of personal data is governed by our Privacy Policy. For the processing of personal data on behalf of the customer, the parties will enter into a data processing agreement (DPA) when required by applicable law.

6. Fees and billing

Current fees are communicated during the onboarding process or in the customer panel. Taxes and messaging costs charged by Meta (conversations and templates) are billed according to the WhatsApp Business Platform rate card in force.

7. Intellectual property

Wablar and all associated software, brand, documentation, and content are owned by Paylus Estudio. These terms do not grant the customer any rights over our intellectual property beyond normal use of the service while the contract is in force.

Messages, content, and data contributed by the customer or by its end users remain the property of the customer or their rightful owners.

8. Indemnification

The customer will hold harmless Wablar, Paylus Estudio, and its representatives against claims arising from:

• Customer breach of WhatsApp or Meta policies.
• Sending messages without valid consent from the recipient.
• Use of the service for unlawful purposes or purposes prohibited by these terms.

9. Limitation of liability

The service is provided “as is”. To the extent permitted by law, we will not be liable for:

• Service interruptions attributable to Meta, WhatsApp, or infrastructure providers.
• Indirect damages, lost profits, or data loss.
• Disciplinary actions by Meta on the customer’s WhatsApp Business account due to policy breaches.

10. Suspension and termination

We may suspend or terminate access, with or without prior notice, if:

• The customer breaches these terms or WhatsApp/Meta policies.
• We receive reasonable notice from Meta or competent authorities.
• There is material risk to the security or reputation of the service.

The customer may stop using the service at any time. After termination we apply the procedure described in Data Deletion.

11. Governing law and jurisdiction

These terms are governed by the laws of Paylus Estudio’s domicile. The parties submit to the competent courts of that jurisdiction, unless mandatory provisions state otherwise.

12. Changes

We may update these terms. The current version will be published on this page with the update date. Substantial changes will be notified with reasonable advance notice.

13. Contact

For any questions about these terms, write to us at info@wablar.com.